New AWG Partnership Showcases Yukon Tourism
FOR IMMEDIATE RELEASE
August 4, 2025
New Partnership Showcases Yukon Tourism Through "Yukon Your Way" Platform Ahead of the 2026 Arctic Winter Games
Whitehorse, Yukon — The Whitehorse 2026 Arctic Winter Games Host Society (AWG), Sport Yukon, and
the Tourism Industry Association of the Yukon (TIA Yukon) are pleased to announce a new partnership
designed to spotlight Yukon’s vibrant tourism sector through the Yukon Your Way platform.
Tourism operators from across the territory are invited to list their experiences, special offers, and
Games-inspired packages on Yukon Your Way — a dedicated sport tourism platform managed by Sport
Yukon. These listings will be featured on the official AWG website at www.awg2026.org, providing
high-profile visibility to thousands of visitors planning their Games-time trips to Whitehorse.
The partnership reflects a shared commitment to community celebration, economic development, and
cultural connection.
“The Arctic Winter Games are more than a sporting event — they’re a celebration of place and
people,” said Megan Cromarty, General Manager of the Whitehorse 2026 Arctic Winter
Games. “Yukon Your Way gives us a powerful way to showcase tourism operators, create
memorable visitor experiences, and leave a lasting legacy for Yukon’s tourism sector well
beyond the Games.”
Stacy Lewis, President of Sport Yukon, adds: “Yukon Your Way is a platform built for exactly
this kind of moment. We’re thrilled to see it connected to the Games and to give tourism
operators a direct way to engage with this exciting international event.”
“This is a fantastic opportunity for the tourism industry to increase their visibility and offer
something special during this impactful event,” said Ben Ryan, Chair of the TIA Yukon Board.
“We encourage businesses to start thinking creatively about how they want to show up for the
Games — and to reach out to us if they want help bringing those ideas to life.”
Key Information for Tourism Operators
● Yukon Your Way listings will go live on September 23, 2025, during the 6-Month Countdown
Business Mixer hosted by the AWG Host Society.
● Listings will be actively promoted by AWG through its official channels and will remain visible
through Games time in March 2026.
● Operators can submit special discounts, bookable experiences, or Games-themed offers for visitors
and Games participants.
How to Get Involved
Tourism operators interested in being featured on the Yukon Your Way platform are encouraged to contact
TIA Yukon for more information and support:
Caroline Anderson
Executive Director
Tourism Industry Association of the Yukon
ed@tiayukon.com
867-668-3331
This initiative is a separate but complementary effort to the Whitehorse Chamber of Commerce’s Buy Local
App, which will launch in March 2026 to support local business discovery during Games week.
Media Contacts:
Paolo Gallina
Manager – Marketing, Sponsorship & Communications
Whitehorse 2026 Arctic Winter Games Host Society
867-332-1463 | paolo.gallina@awg2026.org
Caroline Anderson
Executive Director
Tourism Industry Association of the Yukon
867-668-3331 | ed@tiayukon.com
Amanda Deuling
Sport Tourism - Sport Yukon
867-332-4734 | sporttourism@sportyukon.com
other Recent updates
Winner Announced for the Arctic Winter Games 50/50 Raffle Draw!
The Whitehorse 2026 Arctic Winter Games Host Society is excited to announce the winner of our second 50/50 raffle draw — Melanie Bougen, with ticket number 10742 E!
With 10,000 tickets sold, this raffle raised an incredible $11,545, meaning Melanie takes home $5,772.50 and the remaining proceeds will go directly toward supporting the upcoming Games.
Funds raised help support key areas of Games operations, including signage, cultural programming, participant transportation, and security — all essential to creating an unforgettable experience for athletes, spectators, and volunteers in 2026.
“On behalf of the 2026 Host Society, I want to thank everyone who purchased tickets,” said Megan Cromarty, General Manager of the Whitehorse 2026 Arctic Winter Games. “Your support helps us bring the Games to life.”
Congratulations once again to Melanie, and thank you to everyone who participated!
🔹 Event Dates: March 8–15, 2026
🔹 Learn more: awg2026.org
🔹 Follow along: @Whitehorse2026
Yukon Your Way Discount Platform is Live!
Maximize Your Stay with Yukon Your Way 2026
Make the most of your Arctic Winter Games experience with Yukon Your Way, an exclusive discount program designed just for visitors. Enjoy special rates on hotels, dining, tours, and attractions that showcase the best of the Yukon’s wilderness, culture, and community. Whether you’re booking a cozy stay, sampling local flavours, or heading out on an unforgettable adventure, these offers make your trip easier and more affordable. Browse the deals, grab your discount codes, and start planning your journey—your adventure, your Yukon.
Explore Yukon Your Way and book now: https://www.sportyukon.com/yukon-your-way-2026arctics
Whitehorse 2026 AWG Business Mixer Marks Six Months to Go
Whitehorse 2026 AWG Business Mixer Marks Six Months to Go with Strong Community Support
With just six months to go until the Whitehorse 2026 Arctic Winter Games, the Host Society brought together Yukon’s business community for the 6 Months Out Business Mixer, held Thursday evening at Coast Mountain Sports. The event showcased the growing excitement for the Games and highlighted how local businesses are stepping up to support this international celebration of sport and culture.
The evening offered a mix of networking, volunteer information, and opportunities for businesses to learn more about how their involvement directly contributes to the success of the Games. Attendees heard firsthand from partners who are already making an impact by “activating” their sponsorships—finding creative ways to connect their brand and staff with the Games.
The mixer underlined the unique role Yukon’s business community plays in creating an unforgettable Games experience. By supporting volunteers, encouraging team spirit, and engaging their networks, businesses are helping to set the stage for Whitehorse to welcome thousands of athletes, cultural participants, and visitors from across the circumpolar North in March 2026.
