Whitehorse 2026 Arctic Winter Games Unveils Logo and Brand Identity
Excitement for the Whitehorse 2026 Arctic Winter Games reached a new high today with the unveiling of its logo and brand identity. Designed to embody the spirit of connection, tradition, and youthful energy, these visual elements set the stage for a memorable celebration of circumpolar culture and competition.
The Logo: Honouring Tradition and Unity
The official logo for the Whitehorse 2026 Arctic Winter Games incorporates the iconic Trifoil symbol, a hallmark of the Arctic Winter Games since their inception. The three interlocking rings of the Trifoil represent the core pillars of the Arctic Winter Games: athletic competition, cultural exhibition, and social interaction among circumpolar peoples. Encircling the Trifoil is an outer ring, symbolizing the unity of circumpolar communities.
“This logo is a powerful representation of who we are as northerners,” said Tracey Bilsky, President of the Whitehorse 2026 Host Society. “It respects the history and significance of the Arctic Winter Games’ trifoil, valuing sport, culture, and social exchange, while recognizing who we are now. The colors reinvigorate the brand and highlight what we treasure in our territory."
The Snowflake Graphic: A Kaleidoscope of Culture
The seven-pointed snowflake graphic stands as a distinct visual element and represents the kaleidoscope theme of these Games. The snowflake’s interlocking lines and geometric patterns reflect the merging of diverse cultures, languages, and experiences, and align with the tagline, “What We’re Made Of.”
Each of the snowflake’s seven points is surrounded by two diamonds, symbolizing the 14 First Nations of the Yukon Territory. The intricate design includes vibrant colours—rich navy blues, deep teals, and golden yellows—that evoke the landscapes of the Arctic, from the Yukon River to the midnight sun and moonlit mountain ranges.
“Seeing the kaleidoscope theme brought to life through the snowflake brings a unique and fresh perspective to the Arctic Winter Games,” said Peter Johnston, Grand Chief of the Council of Yukon First Nations and Director of the Whitehorse 2026 Host Society. “It shows how progressive we are here in Whitehorse and is an excellent start for us to build out the theme to many other parts of the Games.”
A Vision for Expanding Creativity
The kaleidoscope theme will expand beyond this single snowflake element. It will be used to create additional visual graphics including sport icons, landscapes, and respectful representations of northern animals.
A Vision for Connection and Engagement
The Arctic Winter Games International Committee also celebrated the logo and visual for their ability to resonate with communities across the circumpolar world.
“The logo and snowflake graphic capture the energy and inclusivity of the Games very well,” said John Rodda, President of the Arctic Winter Games International Committee. “It’s a modern representation of what the Arctic Winter Games stand for—bringing people together through sport, culture, and connection.”
The logo and snowflake graphic will be showcased throughout the Whitehorse 2026 Arctic Winter Games, from signage to digital platforms, creating a unified and memorable visual identity.
Fun Facts about the Arctic Winter Games and Whitehorse 2026
- The 2026 Arctic Winter Games are scheduled to take place in Whitehorse, Yukon, from March 8 to March 15, 2026.
- A Rich History: The Arctic Winter Games were founded in 1969 to provide a forum where athletes from the circumpolar North could compete on their own terms and turf.
- Cultural Celebration: The Games are not just about sports; they also celebrate the unique cultures of the Arctic, featuring cultural participants from each delegation who will collaborate and showcase performances throughout the week of the Games.
- International Participation: Athletes participate in the Games from regions including Alaska, Northern Alberta, Yukon, Nunavut, Nunavik, Northwest Territories, Greenland and the cultural region of Sápmi with athletes from northern Finland, Sweden and Norway.
- Whitehorse as Host: Whitehorse has a history of hosting the Arctic Winter Games, with the upcoming 2026 event marking another opportunity to showcase the city's commitment to sports and culture.
- Volunteer Spirit: The success of the Games relies on the dedication of volunteers, with thousands contributing to create a memorable experience for all participants. 2,000 volunteers will be needed for the Games in Whitehorse in 2026.
- Traditional Sports: Unique events such as the One-Foot High Kick and Knuckle Hop are featured, highlighting traditional skills and entertaining spectators.
- Environmental Stewardship: The Games emphasize sustainability, reflecting the Arctic's commitment to preserving its unique environment for future generations.
For more information about the Whitehorse 2026 Arctic Winter Games, visit www.AWG2026.org.
Media Contact
Larissa Winslade
Marketing, Sponsorship and Communications Coordinator, Whitehorse 2026 Arctic Winter Games Host Society
larissa.winslade@awg2026.org | 867-332-1948
other Recent updates
Yukon Your Way Discount Platform is Live!
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Whitehorse 2026 AWG Business Mixer Marks Six Months to Go
Whitehorse 2026 AWG Business Mixer Marks Six Months to Go with Strong Community Support
With just six months to go until the Whitehorse 2026 Arctic Winter Games, the Host Society brought together Yukon’s business community for the 6 Months Out Business Mixer, held Thursday evening at Coast Mountain Sports. The event showcased the growing excitement for the Games and highlighted how local businesses are stepping up to support this international celebration of sport and culture.
The evening offered a mix of networking, volunteer information, and opportunities for businesses to learn more about how their involvement directly contributes to the success of the Games. Attendees heard firsthand from partners who are already making an impact by “activating” their sponsorships—finding creative ways to connect their brand and staff with the Games.
The mixer underlined the unique role Yukon’s business community plays in creating an unforgettable Games experience. By supporting volunteers, encouraging team spirit, and engaging their networks, businesses are helping to set the stage for Whitehorse to welcome thousands of athletes, cultural participants, and visitors from across the circumpolar North in March 2026.
Games Wear Fridays Initiative
Show Your Spirit with Games Wear Fridays – Order by October 30!
The Whitehorse 2026 Arctic Winter Games (AWG) Host Society is inviting Yukon businesses, schools, and community groups to take part in Games Wear Fridays, a fun way to show support for the Games and the thousands of participants who will gather in Whitehorse in March 2026.
Starting October 27 and continuing every Friday until Games time, Yukoners are encouraged to wear official AWG 2026 merchandise to build excitement and pride across the territory. Official 'What We Are Made Of' T-shirts are available for just $20 each (plus GST), with a portion of proceeds directly supporting the delivery of the Games.
The Host Society will be highlighting groups who join in the fun by sharing photos of their Games Wear Fridays on AWG social media channels (@whitehorse2026 on Facebook, Instagram and TikTok).
The Whitehorse 2026 Arctic Winter Games will welcome thousands of athletes, coaches, cultural participants, and visitors from across the Circumpolar North for a week of sport, culture, and friendship.
Fill out the online order form today: https://forms.gle/UwbHHxHTPRZDvZgM6
Media Contact:
Larissa Winslade
Coordinator, Marketing, Communications & Sponsorship Activation
Whitehorse 2026 Arctic Winter Games Host Society
larissa.winslade@awg2026.org